Securing a prosperous and sustainable future
In an increasingly competitive market, mobile network operators need superior products, attractive pricing and compelling marketing campaigns. But above all, they need efficient and reliable networks and the trust of the public if they are to stay in business. At the same time they must manage the costs and logistics of operating towers. This means innovating, realising value, reducing costs and securing energy supply.
With that in mind, we’re doing three things. We're focusing on the long term, which includes helping operators to roll out 3G, 4G and 5G when and where possible. We're delivering real, practical solutions to suit the particular challenges of the emerging markets. And we’re reducing our impact on the environment.
Throughout emerging markets, the telecommunications industry faces one major energy challenge; the heavy reliance on diesel consumption which results in unreliable electricity grids to power its towers. We view this as an opportunity to design innovative green energy initiatives and diesel reduction strategies.
As consumer behaviour changes, so must we. Network operators must gain the trust of the public. That means sustainability, and it also means a secure network. As a result, IHS has developed alternative sources of power to guarantee market leading network uptime.